This wasn’t even a budgeted project. We had a kernel of an idea hidden in the appendix of a deck. After a few sneaky pitches—SCORE GAMEDAY MOJO was granted two weeks and six+ figures to concept, film, edit, and scale. Sprint much? Our thought: as the Official Bank of the New Orleans Saints, we were real fans with real, local gameday rituals. So we sent a Hancock Whitney banker to run 10,000 Saints cards through all the traditions and superstitions, giving the team some much needed luck mojo. Sadly, our Voodoo Queen and Professor Longhair vignettes got cut, but we landed ~5,000 new Freestyle accounts and saw our new franchise QB win Rookie of the Year. Mojo worked.
PETERMAYER
Creative: Gabi Restrepo, Greg Johnson, Margot Bienvenu, Luke Jones,
John Rushing, Greta Besser, Tony Calcao, Tom Adams, Vic Quattrin
CCO: Dave Damman
Producer: Shelby Hunter
Account: Nicole Parks
PM: Caitlin Condy
Director: Zach Merck // Wild Gift
Production: Justin Towery // All Roads